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| Architecture photography is similar to product photography in that the artist is trying to bring an inanimate object to life. The key here again is lighting. Unlike product shooting, architecture photography does not take place in the controlled environment of a studio. One is lighting the scene, as well as dealing with the lights in the building itself, and the ambient light from the sun. This can be a very challenging balancing act and dance all at the same time. The professionally trained photographers from Freeform see these challenges not as a hinderance but as a tool, getting repeatable results that create drama and awe. |
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